Do you know who you are?
Your food product and brand deserve to be seen and recognised as a market leader.
How can you ensure that your food brand and products are the “must-have” for consumers? Who are your consumers? Where are they? What do they expect? How do they live?
How can you communicate that your rich, creamy bread sauce is a better proposition than your rivals’ rich, creamy bread sauce? Why are you different? What do you stand for?
You must know the answers to be able to relate them to consumers. Speak to a food PR company team today for guidance. Marketing, storefront and beyond, simply cannot work effectively with mixed messages.
Take the right steps
Storefront marketing is achieved from a bricks and mortar premises, digital storefront marketing is from the online store, a 24/7 global reach shop. Both have their merits but to achieve great results businesses need to look beyond storefront marketing and engage the consumer in a positive relationship which encourages them to make repeat purchases and to recommend your products, services and brand to others.
Analytics built in to digital storefronts are excellent indicators of how consumers behave but there’s no match to interacting with them via social media, shareable content and through experts.
Going beyond the storefront can be daunting, place your trust in food marketing specialists, like the outstanding food PR team at Ceres PR.
Influencers have power
Influencers already have an online following and are perceived as a leading name in their area of expertise. For example, a food PR agency may employ a chef or food blogger to recommend a food brand or product because their blog has a large following of the brand’s target consumer group. The message is delivered by a person that the consumer respects, aspires to be like perhaps, and so they are likely to follow the recommendation. Interest and sales conversions rise.
The latter half of the 2010’s has witnessed the arrival of artificial intelligence devices like Amazon Echo and Google Mini. Food marketing to devices poses different challenges than to consumers. When a person types a search term in to a computer the search engine responds with multiple appropriate options. With AI, the device only names one brand, one product, one service, so that must be yours to attract business. Trying to handle this new media in-house is not wise; utilise the experience and knowledge of a proven food PR agency to get your name to the forefront.
Shareable content, including brand storytelling
Communication of facts via social media and on the website may not always be sufficient to encourage further action from the consumer; brand storytelling achieves results by utilising a narrative and creating an emotional response, from a tug on the heartstrings to being inspired or feeling uplifted.
Consumers make decisions via emotions, not logic, so brand storytelling is too good to ignore as a food marketing device.
Please speak to a dedicated food PR company today to learn more.